Creative Brief
Kerala Spices Online - The Rise of India's No.1 Spices Online Dealer
Background:
Kerala Spices Online is an online store that sells a wide range of spices sourced directly from farmers in Kerala. They are committed to providing the freshest and most authentic spices to customers across India. Kerala Spices Online partnered with us to manage their social media, SEO, and Google Ads campaigns, as well as push notifications through One Signal. Our goal was to increase their brand awareness and drive traffic to their website.
Challenge
When we began working with Kerala Spices Online, their website was receiving very little traffic and they were struggling to get their brand noticed in the crowded online market. They needed a way to stand out from their competitors and increase their online visibility.
Solution
To address the challenges faced by Kerala Spices Online, we created a comprehensive digital marketing strategy that included social media management, SEO optimization, Google Ads campaigns, and push notifications through One Signal
Task
We were asked to work out a new structure and to provide the necessary designs.
Strategy
SEO, SEM, SMM
Client
Kerala Spices Online
Top Ranking Keywords
- spices in kerala
- organic spices in kerala
- kerala spices online
- buy kerala spices online
- online spices store in kerala
- kerala spices online shopping
- kerala online spices
- online kerala spices
- Kerala savories
- kerala snacks online
- buy kerala snacks online
We developed and executed Google Ads campaigns targeting users who were searching for spices online. We used a mix of search and display ads to promote Kerala Spices Online’s products, targeting users in specific geographic regions to increase the relevance of our ads.
We developed a social media content calendar that included engaging posts showcasing the benefits of Kerala Spices Online’s products, highlighting their commitment to quality, and providing recipes for using their spices. We also ran social media campaigns promoting their products and offers, which helped to increase their reach and engagement.
We conducted a thorough SEO audit of their website and implemented changes to improve their ranking on search engines. We optimized their website content with relevant keywords and meta descriptions, improved their website structure, and optimized their images and videos. These efforts helped to increase their organic search traffic.
Unlocking Insights
Google Analytics
Search Console
Thanks to our efforts, Kerala Spices Online has seen a tremendous growth in organic traffic to their website. They have become India’s No.1 spices online dealer, with a significant increase in their customer base. Their sales have increased by over 200%, and their social media following has grown by over 500%. Our social media campaigns resulted in a reach of over 500,000 users, and our Google Ads campaigns generated over 20,000 clicks to their website. Kerala Spices Online is now a well-known brand in the online spices market, and their customers continue to be impressed by the quality and authenticity of their products.
Working with Kerala Spices Online has been a rewarding experience, and we are proud to have played a key role in their success. Our digital marketing strategies have helped them to establish themselves as a leader in the online spices market, and we look forward to continuing to support their growth in the future.